Built by Seeley Oaks Works.

River Street Dental has cared for families in Spooner since 2008 — but their old website didn't show it. It loaded slowly, hid the phone number, and made you wonder if the place was still open. A practice doing world-class work in a small town deserved a site that looked the part.

I rebuilt it from the ground up: fast, mobile-first, with every service explained, provider and team pages, an areas-we-serve section built for local search, and a clear path to book or call from anywhere on the page.

I created and own a mobile sauna rental business based in Hayward. I was inspired by the idea of delivering wood-fired Finnish sauna experiences to area cabins, lakefronts, and campsites, anywhere in the Northwoods. I encourage people to pick their sauna, pick their dates, and book — no phone tag, no back-and-forth.

I built a clean, modern booking site with service breakdowns, pricing, and integrated a rental-specific online reservation system — giving my own business a real digital presence beyond social media.

Last Chance Mercantile — a reuse store in Monterey County benefitting the Veterans Transition Center of California — was in a bind. Their website was stuck in conversion limbo with GoDaddy, the service wasn't helping, and updating the site had always been a struggle. They felt stuck by not actually owning their own site.

The goal wasn't a big fancy new site — it was to get their former site back into their hands. I reconstructed it from the ground up as a custom platform they own outright, set up so they can easily maintain it going forward, with a few updates to make things a little prettier and a quick training guide as an easy reference for common items.

A creative, witty, snarky, and loving approach to the world of birds. Meant to be as (or more) entertainment than education.

I built Warbler Neck to be a fun outlet for the birding community with the goal of poking a little fun at things while sharing and learning. The "Bird Shit" merch page offers up some goods that allow people to own some of that fun.

My wife, Amy, and I have built and grown a hospitality and vacation rental brand in northern Wisconsin. Over the last 7 years, we've purchased properties and worked to transform them into rentals that allow people to experience the Northwoods.

I built a clean, modern site for The Northwoods Company hospitality business to showcase the properties through gallery pages and virtual tours, and added functions such as availability calendars.

Girls' hockey up here runs into a simple math problem: no single Northwoods town has enough girls to field its own teams. The Namekagon Rush solves it the way the river it's named for does — by pulling from everywhere. Hayward, Spooner, Rice Lake, and a dozen other towns all feed into 10U, 12U, and 14U all-girls' teams.

I built a full program hub — team pages for every level, a schedule that posts games, standings, and stats once the season is set, a roadmap from Learn to Skate up to the high school team, and a registration path built to recruit players from across the region.

The Broadhead Bench is a virtual archery workbench — archery enthusiasts' space to search, filter, and compare more than 250 broadheads across 50 brands. Fixed, mechanical, and hybrid — from modern compounds to traditional recurve.

I built The Broadhead Bench as a searchable, filterable database with side-by-side comparisons, specs, and user reviews — turning a niche idea into a functional web app.

This website is built as a hub for the Hayward girls basketball program. It includes schedules, rosters, news updates, photos, a home tournament page, a sponsor area, and even a spot for the Hayward youth volleyball program.

I started coaching the 5th grade girls basketball team in 2025 and quickly realized that, from the coaches and parent perspective, there was a communication problem and lack of public information.

This is the sister site to Warbler Neck. It's meant to be a creative, witty, snarky, and loving approach to the world of plants and gardening. Meant to be as (or more) entertainment than education.

I built The Hardiness Zone to be a fun outlet for the gardening community with the goal of poking a little fun at things while sharing and learning.

Similar to the Hayward Girls Basketball site, this website is built as a hub for the Hayward baseball program. It includes schedules, rosters, news updates, photos, a home tournament page, and more.

I've been coaching youth baseball for several years and realized that our program had a communication problem and lack of public information.

I built this as a tournament coverage platform for Wisconsin High School Basketball state tournaments. It's a digital game program — player stats, key storylines, matchup profiles, team profiles, and more.

This was inspired by wanting to have all the interesting information in one, easy-to-use spot.

I created this website for a project we hope to get off the ground in 2026 at Mt. Telemark in Cable. It will technically be a "campground," for the lack of a better term, but its real focus is on the natural amenities at the hill — mountain biking, cross country skiing, hiking, and powersports trails right around the property.

A real estate personality quiz built for the Hayward Lakes market. Seven questions, two minutes, and you walk away knowing exactly what kind of Northwoods buyer you are — Dock Sitter, Digital Lumberjack, Trail Blazer, and more. Built to help buyers self-identify before talking to an agent, and to give agents a richer first conversation.