Project · Real estate & search

Woodland Developments & Realty

A property search that understands how people actually talk.

Visit woodlanddevrealty.com →
Woodland Developments & Realty live homepage for Northwoods property buyers
The story

Why this exists

Most real estate sites hand you the same search box: a price slider, a bed count, and a dropdown of towns nobody outside the county can spell. That's not how people shop up here. They want a cabin on a quiet lake, or land that backs up to the state forest, or something on the Chippewa Flowage that won't require selling a kidney. Woodland Developments & Realty, a brokerage in Hayward, wanted a site that answered those questions the way a good agent would, instead of making buyers translate their dream cabin into seventeen filters and a prayer.

What I built

The pieces that matter

A full brokerage site built around a Smart Search that reads plain English, typed or spoken. Type what you mean and it searches the live MLS feed using the real listing data: price, type, location, waterfront, and lot lines. When a request could go two ways, it asks one quick question instead of guessing. Around the search are pages for 22 area lakes with size, depth, and fish info, town pages, and an Explore Atlas that maps lakes, boat landings, trails, and public land. Buyers can also save listings, compare up to four properties side by side, and get alerts when new listings hit.

  • ✦Natural-language Smart Search on a live MLS feed — typed, spoken, by address, or by MLS number
  • ✦Asks one short question when a search is ambiguous, and never quietly drops part of what you asked for
  • ✦22 lake pages and town pages built to rank for the searches Northwoods buyers actually make
  • ✦Explore Atlas: an interactive map of lakes, boat landings, trails, and public land, with listings layered on top
  • ✦Saved listings, side-by-side compare for up to four properties, and emailed new-listing alerts

See it search

A plain-English search, typed the way people actually type, returning real listings from the live MLS feed.
Woodland's live MLS property search results
Real live MLS search results
Chippewa Flowage lake guide on Woodland's live website
Chippewa Flowage lake guide
Woodland's Explore Atlas showing lakes, land, and trails
Explore Atlas: lakes, land & trails
Your turn

Want something like this for your business?

Tell me what you're trying to build. I'll read it, write back, and tell you what I'd do.

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